Zillow Partners with Redfin for New Construction Listings

Date:

New-construction listings from Zillow Group will soon be automatically syndicated to Redfin, connecting house builders with purchasers on both platforms.

Redfin will exclusively source non-MLS new-construction properties from Zillow once the agreement is launched. Redfin will continue to display new-construction listings that are available through an MLS. Redfin will begin syndication of Zillow partner builders’ listings in the fourth quarter of 2023.

According to Zillow’s June 2023 Housing Market Report, new single-family house sales increased 23.8% over the previous year. According to Zillow, this is due in part to a shrinking inventory of existing homes, with consumers turning to new construction to locate a home that matches their needs. According to Zillow’s June 2023 Housing Market Report, there were 28% fewer new properties posted to the market this June compared to previous year. According to a Redfin research, one-third of single-family houses offered for purchase in the first half of 2023 were new construction, a record-high ratio.
“Zillow offers a unique platform for home builders to showcase their communities and connect with potential buyers.”

“Zillow’s Community pages, in particular, help buyers understand the benefits of a new-construction home and provide home builders with a place to highlight all of the amenities within a new-build community,” said Owen Gehrett, vice president and general manager of Zillow’s New Construction. “The collaboration with Redfin broadens access to this unique and valuable resource.” It benefits home builders by increasing their reach to more home purchasers, while helping home shoppers to make confident and educated decisions no matter where they shop.”

Zillow boasts the most new-construction communities of any real estate website in the United States, whereas Redfin’s real estate brokerage website has 50 million monthly visitors.

“With buyer demand outstripping supply of existing homes for sale, Redfin’s home-buying customers are increasingly turning to new construction,” said Adam Wiener, president of real estate operations at Redfin. “Our partnership with Zillow will assist our customers in discovering more homes that meet their criteria.” This is a win-win situation for our customers, brokers, and builders that advertise on Zillow and will now access Redfin homebuyers. The collaboration generates fresh revenue while allowing us to focus on what we do best: assisting consumers in buying and selling homes with local Redfin agents.”

Redfin will deploy new tools powered by Zillow’s Community pages as part of the rollout to assist buyers discover new-construction neighborhoods and engage with house builders. These sites feature photographs, videos, community maps, and amenity descriptions to promote community assets. According to Zillow’s 2023 New Construction Consumer Housing Trends Report, 53% of new-construction buyers place a high value on shared amenities like clubhouses and fitness centers, whereas only 24% of existing home buyers do.

Community pages also give a direct connection to the builder’s website, contact information, and sales center hours, as well as a list of all available houses for sale inside the community, including homes that are move-in ready, nearly complete, and lots.


Amazing Builder Partners



Phil Garcia
Phil Garcia
Phil is one of our main correspondents based out of Providence, Rhode Island.

Popular

Share post:

More like this
Related

RoyOMartin invests $9.5M to modernize manufacturing facility in Louisiana

Martco, LLC, the parent company of RoyOMartin, a third-generation,...

Consumers’ Confidence Stalled Despite Concerns about the Future

This pessimism was mostly caused by ongoing inflation, particularly...

Missing Middle Construction Stalled Since Great Recession

The missing middle construction sector comprises the development of...

Rental Focus in Multifamily Development Shows Slight Decline

According to NAHB's study of quarterly Census data, the...

NAR: Existing home sales increased in January 2024

Following a cycle low in December, existing house sales...

Inflation Remains High as Housing Costs Continue to Rise

Despite a slowing in year-over-year growth, shelter costs continue...

Existing Home Sales Plunge to 13-Year Low as Mortgage Rates Surge

According to the National Association of Realtors, existing home...

Single-family Starts Post Unexpected Gain in September

Despite high mortgage rates averaging more than 7%, single-family...

TopBuild Corp. will purchase Specialized Products and Insulation

TopBuild Corp., an installer and specialist distributor of insulation...

Ganahl Lumber Company Opens New San Juan Capistrano Facility

On August 7, Ganahl Lumber Company inaugurated a new...

Do it Best Donates $1 million Worth of Items to Habitat for Humanity

Do it Best's support for Habitat for Humanity continues,...

Beacon adds two more locations in Texas

Beacon has expanded its operations across Texas to 32...

Kodiak Building Partners acquires DHI

Kodiak Building Partners, a building materials distribution acquisition firm...

TK Elevator introduces EOX, a low- to Mid-rise Elevator that is both Eco-friendly and Digitally Native

TK Elevator, one of the elevator industry's global market...

BlueLinx Expands Distribution Collaboration with LP SmartSide

The distribution partnership between BlueLinx Holdings Inc. and LP...

First Coastal Exteriors Joins Beacon

Beacon announced the completion of its acquisition of First...